CLIENT
STORRIE Institute
RESPONSIBILITIES
Art Direction / Design / Storyboard / Animation
We partnered with STORRIE Institute to create a 2-minute video that brings awareness to their brand and conveys the solution they offer to burnt-out workers in the medical field. The video was shown at conferences and placed on Dr. Manukyan's website.
Strategy
We implemented a storybook theme to this production. The illustrations, textures, and animation all work together with this idea in mind. The viewer is brought through a story arc, where they are portrayed as the main character who can seize their sought-after happy ending through the help of STORRIE Institute.
Research & Script
Before we begin on any project, a research phase takes place. During this time we set out to identify our client's target audience and collect facts. STORRIE Institute had a great solution to burnt-out medical workers, so a large portion of our research focused on learning about these worker's pain points, key words they use, and what they wish to achieve if they can be given real work-life balance. From there, we form the script.
Storyboard
Once the script is approved, we move on to creating a storyboard to give the client a visual presentation of how the animation will play out.
Production
Once the visuals are agreed upon, we move into production mode. This phase of the process starts with creating all the visual assets in Photoshop and Illustrator to make them animation-ready. Once the assets are completed, they are migrated into animation software and brought to life.
