RJ Young needed a video to help promote their services, along with 5 shorter 10sec videos that went into more detail about different areas of their expertise. This piece was placed as an ad across multiple sites, such as Facebook, Youtube, and other social media platforms.
CLIENT
RJ Young
RESPONSIBILITIES
Storyboard / Design / Illustration / Animation
Strategy
RJ Young needed a main 30-second piece to promote their services on various social media platforms, along with multiple 15-second versions to add some variety and showcase quick demos of their services.
Design
The client provided their style guide and a few animation references that they liked. The design ultimately underwent several rounds of revisions until we arrived at a look that the client wanted.
Storyboard
Once the design was approved, it was time to crank out the storyboards. There were seven storyboards in total. One main 30s storyboard, accompanied by six 15s shorts. The illustrations were created using Photoshop and Illustrator. The storyboards were delivered with an animatic to gauge the pacing, voiceover, and music choice.
Production
We had just ten days to complete the animation for all seven videos, including rounds of client feedback. To bring the main character to life, I built a custom head rig that allowed him to look in multiple directions and engage with the dynamic, chaotic world around him. One of my favorite moments was crafting a the logo transition using a 3D building rotation, achieved with After Effects’ Cinema 4D renderer.
The final deliverable was a success, and they were used in social media and various platform ads, driving traffic to RJ Young’s website.
LET’S TALK
kelsey@voyageproco.com