Video Production 101:

A guide to the video production process.

Whether you're new to video creation or looking to better understand the production process, this guide will help you navigate key terminology and what to expect when working with a professional video production company. From pre-production planning to post-production editing, we'll break down the essential steps and explain how each phase contributes to bringing your vision to life. Let’s dive into the basics!

Pre-Production Phase

Preproduction is the planning stage where the concept, script, shots, locations, talent, and equipment are organized. It ensures everything is set before filming begins, laying the groundwork for a smooth production.

Defining the Concept

Defining the concept is the first step in pre-production, where the core idea and goals of the video are established. This phase involves deciding on the message, target audience, style, and overall vision, ensuring everyone involved is aligned on the project's direction.

Write the Script

Once you have your concept, it’s time to put it into words. The script outlines what’s being said and what’s happening on screen. A good script is engaging, concise, and includes a strong call to action.

Create a Storyboard & Animatic

A storyboard maps out how each scene will look, planning the key frames before production begins. An animatic (a rough animated version of the storyboard) helps visualize timing and pacing.

Production: Bringing Your Video to Life

Now that all the planning is in place, it’s time to start animating! The production phase is where everything starts moving—literally.

Set Up Assets & Scenes

All the visual elements created in pre-production—characters, icons, backgrounds—are imported and organized within animation software like Adobe After Effects or C4D.

Animate Each Scene

Using keyframes, motion paths, and effects, animators bring visuals to life. This involves:

  • Character movements

  • Text animations

  • Transitions and scene changes

  • Special effects (glows, particle effects, motion blur, etc.)

Sync Audio & Voiceover

The recorded voiceover and soundtrack are synced with the animation to ensure perfect timing. This step enhances storytelling and engagement.

Add Motion Graphics & Effects

Motion design often includes additional elements like:

  • Kinetic typography (animated text)

  • Infographics and data visualization

  • Logo animations and branding elements

Review & Make Adjustments

The animation is reviewed for smoothness, timing, and overall quality. Any necessary tweaks or refinements are made before finalizing the video.